Marketing Communications : LEVEL 3

Certificate In Marketing Communications - Level 3

Overview

Marketing communication is fundamentally integral to the company’s marketing efforts. Marketing Communications Level 3 is designed to teach individuals the essentials of marketing communication, along with the role, tasks and scope. Learn how to use various tools including digital media to present an effective message. Marketing communication is a broad term and PR activities, branding, sales and sponsorships all fall under this term. Big-name companies almost always employ marketing communications techniques and elements to setup for a successful future in a global industry.

Marketing Communications Level 3 will provide the foundation you need to advance in your current role or explore new and potential opportunities. There are key topics discussed in this course such as analysing media techniques and examining advertising concepts. Learn appropriate models and theories to make effective marketing communication decisions.

The Marketing Communications Level 3 course offers essential information and clear descriptions on the fundamentals of marketing communication and how it works to benefit the company. This is a CPD accredited course that will demonstrate to potential employers your dedication to continuous learning, and the chance to excel in the field.

Why You Should Consider Taking this Course at 1Training?

1Training is a leading online provider for several accrediting bodies, and provides learners the opportunity to take this exclusive Course awarded by CPD. At 1Training, we give our fullest attention to our learners’ needs and ensure they have the necessary information required to proceed with the training.

Learners who register will be given excellent support, discounts for future purchases and be eligible for a TOTUM Discount card and Student ID card with amazing offers and access to retail stores, the library, cinemas, gym memberships and their favourite restaurants.

Learning Outcomes

• Learn how to avoid costly marketing mistakes
• Learn how to convey the right marketing message
• Explore different marketing communication techniques
• Understand the problematic areas in marketing communication
• Learn the principles of marketing communication
• Earn a recognised qualification to help pursue new job opportunities

Course Curriculum

Module 01 : Fundamentals Of Communication In Marketing

• Nature Of Information
• Facilitate Intentional Exposure
• Basic model of communication process
• Framework for Analyzing Marketing Communication Process
• Language And Conception As Elements of Communication
• Language and Marketing Communication
• Hierarchy of communication effect
• Group communication & Marketing strategy
• The Role of Public Relation In Marketing Communication
• Integrated Marketing Communication (Imc)
• Types of Communication Strategies
• The role of promotion

Module 02 : Consumer Behaviour And Marketing Communication

• The diffusion process
• Types Of Communication Sources
• Group of Pre-dispositional Factors
• Group of communication factors
• Adoptor Categories
• Factors Influencing Rate Of Innovation Diffusion
• Purchase Decision Process
• Buying motives
• The self-concept
• Perception
• Attitudes
• Learning
• Cognitive dissonance
• Cognitive dissonance
• Social Influences on promotion
• Social Stratification
• Hereditary Family Status
• Family Life Cycle
• Reference group
• Significance Of Roles In Promotion
• Socialization process
• Effects of social conditioning

Module 03 : Promotion Planning And Techniques

• Component elements of promotional plans
• Promotion target determination
• Branding techniques
• Hierarchy Of Registrable Trademarks
• Brand Name Selection Process
• Creating A Brand Personality And Franchise
• Types of customers’ brand preference
• Market Segmentation
• Product or brand positioning technique
• Procedure for selecting target market
• Methods of identifying market targets
• Hierarchy of objectives
• Strategic approach to promotion
• Centralization of promotions
• Decentralization Of Promotion
• Organization of personal selling
• Organization of advertising
• Organization of sales promotion
• Organizing public relations

Module 04 : Advertising Techniques

• The concept of advertising
• Controllable Factors in Using Advertising
• Strengths of advertising
• Weaknesses of advertising
• Evaluating An Advertisable product
• Essential Factors In Preparing Print Advertisement
• The advertisement objectives
• Radio Advertisement production
• Television Advertisement Production
• Writing the Script
• Emotional Approach Supported by factual copy
• Copy for special interest groups
• Creative appeals in advertising copy
• Types of appeals

Module 05 : Organisation And Management Of Advertising Agencies And Advertising Departments

• Group structure
• Department Structure
• Combination group and department structure
• Media Mix Planning
• Methods of agency compensation
• Major Functions Of Company’s Advertising Department
• Selecting An Advertising agency
• Briefing the Selected Agency
• The advertising budget
• Methods of Determining Advertising Budget
• Objective method
• Economic roles of advertising in the society
• Social roles of advertising in the society
• Budget Based on What
• The Company can afford
• Control of Advertising Practice
• Financial Advertising
• Other institutional advertisements
• Product advertising
• Product or brand management system
• Advantages of product management system
• Disadvantages of product management system
• Brand personality
• International promotion and advertising
• Constraints On The International Advertising Programme
• Constraints On The International Advertising Programme
• Cooperative advertising
• Factors relating to international environment
• Sales promotion
• Quality And Style Of Personal Selling Factors to consider
• Overseas product exhibitions
• Screen (Cinema)
• Rural Media
• Stadium Advertising
• Standardized international advertising

Module 06 : Advertising Media

• Print media
• Broadcast media
• Other Electronic media

Module 07 : Advertising Research

• Steps in advertising research process
• Promotion management decision making
• Types of advertising research
• Deciding when to use advertising research

Module 08 : Sales Promotion And Publicity

• Sales Promotion Defined By American Marketing association
• Factors Contributing To Rapid Growth of Sales promotion
• Influence Of Sales Promotion On Relationships with Consumers
• Major decisions in sales promotion implementation
• Establishing the Sales Promotion objectives
• Selecting the Sales Promotion tools
• Developing the Sales Promotion programme
• Devices for promoting middle man
• The promotional role of resellers
• Performance of promotional Function by whole seller
• Retailers as Promotional Resources
• Classification of retailers
• Developing the sales promotion programme
• Merchandising
• Show marketing strategy

Module 09 : Personified Promotion

• Personal selling defined
• Personal Selling – A Personified Promotional Process
• Personal selling communication Process
• Sales force strategy
• Sales force structure
• Characteristics Of A Professional Salesperson
• Skill Components For A Professional
• limitations Of Personal Selling
• Importance Of Personal Selling
• Distribution Of Income
• Fundamentals Of Sales Management
• Types Of Sales Control
• Selling Process And Stages
• The Uniqueness Of Personal Selling
• Basic Traits Of A Good Salesperson
• Recruitment System
• Staffing The Sales Force
• Hiring sources of salesmen
• Tools of selection
• Training programme content
• Selling skills
• Market or customer knowledge
• Company knowledge
• Territory Management
• Negotiation Techniques
• Programme contents
• Training methods
• The sales budget
• Return on investment
• Sales quotas
• Sales territory
• Sales Force Management Motivation mix
• Compensation Plan
• Types of Direct Financial System
• Types of Indirect Financial Incentives
• Evaluation of Sales Force performance

Module 10 : Direct Marketing

• Direct Marketing Process
• Definition Of Direct Marketing
• Common Channels For Direct Marketing
• Face-To-Face Selling
• Direct mail marketing
• Influence Of Electronic Mai On Direct marketing
• Direct Response Marketing
• Direct Response Advertising
• Direct Response Copy

Module 11 : Public Relations

• Definitions Of Public Relations
• Working definitions
• Public Relations In Marketing and Advertising
• Public Relations In Business
• Public Relations In Government
• A Company’s Public Relations Programme Advertising
• nda
• Public Relations Media
• Public Relations – Tools Of Communication
• Printed word

Method of Assessment

In order to qualify in the course ‘Marketing Communications Level 3’ successfully, learners will take an online test with each module being rounded off with multiple-choice questions. This online test is marked automatically, so you will receive an instant grade and know whether you have passed the course.

Certification

Upon the successful completion of the course, you will be awarded the ‘Marketing Communications Level 3’ Certificate by CPD.

Access Duration

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course. The course is self-paced and you can complete it in stages, revisiting the lessons at any time.

Awarding Bodies

CPD is a leading awarding body in the United Kingdom that meets an excellent standard of high quality education. CPD is committed towards the enhancement of proficiency and personal skills in order to develop learners’ skills and abilities. CPD ensures that both practical and academic qualifications assist individuals to re-skill or up-skill and maintain a competitive advantage in their chosen industry.

This course is recommended for,

• Business Professionals
• Marketing Managers
• Social Media Managers

• Learners should be over the age of 16, and have a basic understanding of English, ICT and numeracy.
• A Level 2 or above qualification is desired
• A sound educational background is recommended

The Certificate in Marketing Communications Level 3 will improve your candidature for a number of jobs in the marketing sector. Given below are job titles you can compete for,

• Business Professional – £95,000 (Approximately)
• Marketing Manager – £75,000 (Approximately)
• Social Media Manager – £50,000 (Approximately)

Currently there are no Q&As for this course. Be the first to ask a question.